Managing the User Experience on Your Website
Turning Traffic into Customers
This month Rich Hunzinger – Certified SCORE Mentor and Workshop Presenter will present an important topic to help you get the most out of your website efforts and expense.
He will discuss when and how to use CTAs (calls-to-action), buttons, and forms, and how to track users’ behavior on your website so you can understand where it’s coming from and how you can improve the user experience. Will include a brief introduction to Google Analytics.
Rich is a local digital marketing professional with more than a decade of experience in various aspects of marketing and business development. Most recently, he spent 4 years as the Marketing Manager of B-Scada, Inc. in Crystal River, managing all aspects of the company’s marketing: web development, digital and print advertising, copy writing, blogging, social media, press releases, PPC advertising, and organic SEO before starting Citrus Business Boosters in 2017. He is a published author and has lived in Citrus County since 2010.
Rich will work with attendees after the presentation to address their own web optimization issues.